The Team

Robert Palm
Robert Palm
Designer and CEO – ELEXTRA Founder

Robert won his first design contest in 1990 with a visionary hybrid vehicle. With advertising and marketing as a starting point, Robert developed a career focused on corporate design, mainly brand management. Private banks or watch companies in Switzerland owe their corporate design to Robert. In the mid 90’s, Robert added web design to his array of services, always using the same method: finding the right people to suit his clients’ needs. Robert combines creative designer talents with rock solid project management.
r.palm@classicfactory.ch

Poul Sohl

Poul Sohl
ELEXTRA co-Founder and Sales Director

MSc in Econ & BA / IAA diploma. Poul worked 25 years within sale, marketing, software & business development in the oil, construction, and software industry before joining ELEXTRA. More than 7 years as sales director for retail software distributed worldwide. In the recent three years Poul worked as independent consultant for European supercar brands with focus on the Chinese market. This has provided Poul with a unique network and insight in the supercar market, distribution and clientele.
p.sohl@classicfactory.ch

Jean-Marc Benoit

Jean-Marc Benoit
Designer and Digital Modeller

It was in the automotive industry that Jean-Marc acquired his first experience as a designer and digital modeller. He was lucky enough to take part in the development of a new vehicle, which is now on the road: the Opel Astra. Always curious and willing to discover new horizons, Jean-Marc worked in the Swiss watch industry for several years. His goal is to help developing attractive and emotional, but also functional, products. Jean-Marc lives in Chamonix and is also a skilled mountain guide.
jm.benoit@classicfactory.ch

Tomas Brødreskift
Tomas Brødreskift
Designer and Digital Modeller

Tomas’ assignments are mostly linked to the sports goods industry, especially bicycle design. Since 2008 he turned to aircraft design with the development of the new P2 for Equator Aircraft. Completing and leading such projects has brought him a wide competence in many areas. From working on high end composite design with programs like Alias or Catia, to building prototypes quickly in order to make well researched ergonomic decisions, not to mention the marketing and economic factors.
t.brodreskift@classicfactory.ch